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Research papers

Mystery shopping

This paper looks at the evolution of large scale mystery shopping survey programmes, which in many instances is being driven by financial institutions. It describes how NOP has reacted to both the development of the market for performance measurement...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Jon Armstrong, Carole Arvanitis
May 1, 1996
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Citation

Armstrong and Arvanitis (1996a, May 01). Mystery shopping . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mystery-shopping-